Producer: Moritz Solleder, Siegfried & ROI
Director: Milan Pavic, Siegfried & ROI
Client: Zuger Kantonalbank
DOP: Simon Pittet
Gaffer: Johan Lindqvist
As Director of Photography, I was responsible for the cinematography of the video component of the Zuger Kantonalbank Crypto campaign developed by Siegfried & Roi.
The visual approach was defined by a stylized pink and blue lighting design, which aligned with the overall campaign aesthetic. This contrast created a modern, digital atmosphere while maintaining a controlled and clean visual structure.
The combination of both colors resulted in a balanced look that supported the concept of innovation and digital finance within the video format.
